With SUP’s popularity continuing to grow in Texas, and the ever growing number of locations that you can now try stand up paddling, we highly recommend that if you haven’t tried SUP in Texas that you to get out on the water and SUP! Stand up Paddling has exploded in the last several years, with recent articles in Time Magazine and Texas being ranked as the fifth most popular State for SUP, now is the time to get out on the water.  If you are looking to Stand Up Paddle in North Texas, you should stop by and check out our friends at Rio SUP.

Based near White Rock Lake in Dallas, TX, Rio SUP was founded in the Spring of 2012 by Kelly “Bone Daddy” Lefkowitz and his ragtag band of SUP pirates.  Bone Daddy filed the formation of his company and 3 days later went to SurfExpo in Orlando, FL where he promptly secured exclusive agreements with several of the top brands in the Stand Up Paddle (SUP) industry.  With gear from Coreban, Imagine Surf, Tahoe SUP, Riviera Paddlesurf, 404 and Dragonfly, Rio SUP offers only the finest brands in the industry.  Within its first few months of operation, Rio Sup has become the preeminent SUP shop in North Texas and beyond.  With over 50 high-end boards sold and an army of new paddle addicts turned onto the sport in its first few months, Rio SUP has already become a regional powerhouse for Stand Up Paddle boards and gear.

When surfing in Texas checked in with Rio they were currently training for the Watermans Paddle For Humanity race on Sept. 15th in Austin. This is a WPA event  and a great cause and Austin is the last leg on the tour this year.  There will be up to 5 entries from the Rio SUP team there, including BoneDaddy and Jason. Rio’s expert team paddler, Mike Hiltabidle, is a Coreban factory rider as well. Check them out if you are in North Texas for all of your SUP needs, and make sure that you follow them on Twitter and like them on Facebook for updates on SUP in North Texas and their events.


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